Editor's note: This brief was summarised by The Property AI Newsroom from a report by PropertyWire. Read the original article for full details.
Rightmove Webinar to Tackle Property Transaction Fall-Throughs
Rightmove is set to host a webinar on 23 July focused on reducing property transaction fall-throughs. The event will feature television presenter Phil Spencer and John Reynolds, Co-Founder and Chief Operating Officer of transaction technology platform Coadjute.
The session will examine the causes of delays and failed transactions in the home-moving process. It will also include discussions on how improved collaboration and information sharing could help speed up property transactions.
According to research by Rightmove, the quality of communication is more important to customer satisfaction than transaction speed. The study found that 80% of movers would recommend an agent who maintained regular communication, even if the sale took longer than expected. In contrast, only 3% would recommend an agent who completed a sale quickly but provided limited updates.
Jason Charles, Head of Education at Rightmove, stated that while many causes of delays and fall-throughs are outside an agent’s direct control, agents play a critical role in keeping customers informed and maintaining confidence.
The webinar will present consumer insights and practical approaches for agents to improve transaction outcomes. Participants can submit questions in advance via the Rightmove Hub.
Fall-throughs remain a persistent issue in the UK property market, affecting agents’ commission income and the moving plans of buyers and sellers. The webinar aims to provide agents with strategies to navigate these challenges and manage customer expectations during the transaction process.
Source: PropertyWire