Sovereign Life Group Launches, Uniting Age Partnership, Advise Wise and Pure Retirement
Market Updates

Sovereign Life Group Launches, Uniting Age Partnership, Advise Wise and Pure Retirement

By Dr. Priya Sharma, Property Markets Analyst · 1 July 2026 · 1 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Solutions. Read the original article for full details.

Sovereign Life Group Launches, Uniting Age Partnership, Advise Wise and Pure Retirement

Sovereign Life Group has launched, bringing together Age Partnership, Advise Wise, and Pure Retirement under one group. The new group aims to combine later life advice, lending, and technology through its subsidiaries.

The group was formed from established businesses in the later life sector. Its operations will cover customer advice, lifetime mortgage lending, adviser technology, and support. Each business within the group will continue to operate with its own leadership team, governance, and regulatory responsibilities. Regulated firms will retain their own boards, senior management accountability, and responsibility for customer outcomes.

Sovereign Life Group stated that its launch comes at an important time for the market, with changing conditions and regulatory focus on delivering good outcomes and evidenced advice journeys. Jonathan Thirkill will serve as group CEO, and Andrew Thirkill will take on the role of founder and group chair.

For UK letting agents and inventory clerks, the launch of Sovereign Life Group may signal ongoing developments in later life lending and advice, which can impact property transactions involving older clients and lifetime mortgages.


Source: Mortgage Solutions
About the author
Dr. Priya Sharma
Property Markets Analyst

Dr. Priya Sharma writes The Property AI's data-led coverage of UK property markets — rental indices, sold-price trends, mortgage flows, and regional analysis. Articles bylined Dr. Sharma cite ONS, Land Registry, Bank of England, and primary research data.

PhD Economics. Specialises in: ONS Index of Private Housing Rental Prices, Land Registry data, regional rental analysis, mortgage approvals trends.

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