Editor's note: This brief was summarised by The Property AI Newsroom from a report by The Negotiator. Read the original article for full details.
Street.co.uk Users Report 24% Increase in Instructions, Analysis Finds
Estate agents who have used Street.co.uk for two years or more have increased their instruction volumes by an average of 24% compared with competitors, according to analysis by the software provider. The same analysis suggests that properties marketed by agents using Street.co.uk were 23% more likely to reach sold subject to contract status than those marketed by competitor agents.
The findings are based on the latest performance analysis of Street.co.uk’s customer relationship management (CRM) tools. The data highlights the potential impact of technology on instruction volumes and sales progression in the UK property market.
Heather Staff, Co-Chief Executive of Street Group, commented on the importance of technology in managing enquiries and listings. She noted that while winning an instruction is important, the ultimate goal for agents is to convert instructions into successful sales. Staff stated that vendors instructing Street.co.uk agents were 23% more likely to reach sold subject to contract status, which she described as encouraging.
Staff also discussed the role of technology in supporting agents throughout the sales process. She highlighted features such as streamlined workflows, automation, and greater pipeline visibility, which can help agents maintain communication and keep transactions progressing after winning an instruction.
According to Staff, these technological advantages are particularly relevant in the current market, where seller confidence is improving and more homes are coming to market, but transaction levels remain below those of the previous year. She emphasised the need for agents to maximise every opportunity and progress every sale as effectively as possible.
Staff further stated that technology should enable agents to spend more time engaging buyers and supporting sellers by reducing manual administration and helping teams respond and follow up more consistently.
Source: The Negotiator