Editor's note: This brief was summarised by The Property AI Team from a report by Property Industry Eye. Read the original article for full details.
The Guild Launches Video Series to Share Best Practice with Estate Agents
The Guild of Property Professionals has launched a six-part video series aimed at sharing business insights and best practice with estate agents. The first episodes of the series, titled 'Inside the Network', are due to be released this month.
Hosted by The Guild’s chief executive, Iain McKenzie, the series covers topics such as brand building, generating business opportunities, winning instructions, and marketing strategies. The content draws on McKenzie’s experience in estate agency as well as contributions from members of The Guild’s network, focusing on approaches used by agents across different markets.
The Guild’s member agencies operate as independent businesses while accessing the organisation’s services, resources, and network. According to the report, 'Inside the Network' is intended to be the first in an ongoing series, with future episodes expected to feature Guild members, account managers, and head office staff. These episodes will cover business case studies, industry issues, and operational topics relevant to estate agents.
The video series is designed to bring together knowledge and experience from across The Guild’s membership, providing agents with access to ideas, strategies, and experiences that can help them strengthen and grow their businesses.
Source: Property Industry Eye