Editor's note: This brief was summarised by The Property AI Newsroom from a report by Property Industry Eye. Read the original article for full details.

The House Group Launches Lettings Division, Moves Away from Hard Sell

The House Group, an agency operating across Wiltshire, Gloucestershire and Hampshire, has launched a dedicated lettings division. The move comes as the company responds to changing customer expectations and a shift away from high-pressure sales tactics.

A director at The House Group stated that high-pressure, pushy sales no longer work, and that buyers and sellers are increasingly seeking advisers rather than traditional salespeople. The agency believes that trust, communication, and local expertise are now more important to clients than hard-sell approaches.

The new lettings division will be led by Tom Smith, who has over 15 years’ experience in lettings and property management in Swindon and the surrounding area. The lettings service will offer three tiers: Introduction Only, Rent Collection, and Full Management.

This expansion into lettings follows The House Group’s earlier move into property auctions, broadening its services beyond residential sales.