Editor's note: This brief was summarised by The Property AI Newsroom from a report by PropertyWire. Read the original article for full details.

The House Group Launches Lettings Division Across Three Counties

The House Group, an agency network operating in Wiltshire, Gloucestershire, and Hampshire, has launched a lettings division. Tom Smith has been appointed as Lettings Manager, bringing over 15 years of experience in residential lettings and property management.

The launch of the lettings division follows The House Group’s recent expansion into property auctions and is described as the next phase of its growth strategy in the south of England. Smith’s background includes working with landlords, tenants, and investors across various market segments, primarily in Swindon and surrounding areas.

The new lettings service will offer three tiers: Introduction Only, Rent Collection, and Full Management. The division will use PayProp for client accounting and has been structured to comply with the Renters’ Rights Act 2025.

Ross Sutton, Director and Founder of The House Group, stated that the company’s approach is a response to changes in the property sector, with clients seeking more than a transactional model. The launch comes at a time when the property sector is facing challenges, including downgraded housing transaction forecasts due to interest rate volatility. Analysis referenced in the report notes that estate agents earn an average of £30.93 per day during property sales.

The House Group’s move into lettings reflects a trend among regional agencies to diversify services and build revenue streams beyond traditional sales operations.