West Brom BS Reports 72% of New Homebuyer Mortgages to First-Time Buyers
Market Updates

West Brom BS Reports 72% of New Homebuyer Mortgages to First-Time Buyers

By Dr. Priya Sharma, Property Markets Analyst · 2 August 2026 · 1 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Strategy. Read the original article for full details.

West Brom BS Reports 72% of New Homebuyer Mortgages to First-Time Buyers

West Brom Building Society has reported that 72% of its new homebuyer mortgages in the past year were taken out by first-time buyers. The society completed over £1bn in new homeownership lending and supported more than 5,500 first-time buyers during the period.

According to the annual results, 85% of West Brom’s new mortgages were for homebuyers. Of these, a significant majority—72%—were for first-time buyers, highlighting the society’s focus on supporting those entering the property market for the first time.

The building society also reported pre-tax profits of £33.6 million for the year. Its Common Equity Tier 1 capital ratio increased to 17.2%, reflecting a strong financial position.

For UK letting agents and inventory clerks, these figures indicate a continued influx of first-time buyers into the property market, which may influence demand for rental properties and related services. The data suggests that West Brom Building Society is playing a notable role in enabling new entrants to the housing market.


Source: Mortgage Strategy
About the author
Dr. Priya Sharma
Property Markets Analyst

Dr. Priya Sharma writes The Property AI's data-led coverage of UK property markets — rental indices, sold-price trends, mortgage flows, and regional analysis. Articles bylined Dr. Sharma cite ONS, Land Registry, Bank of England, and primary research data.

PhD Economics. Specialises in: ONS Index of Private Housing Rental Prices, Land Registry data, regional rental analysis, mortgage approvals trends.

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