Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Solutions. Read the original article for full details.

West Brom Building Society Appoints Gareth Madeley as Chief Customer Officer

West Brom Building Society has appointed Gareth Madeley as its chief customer officer. Madeley previously served as head of product and digital at the mutual.

Madeley has worked for West Brom Building Society for around 13 years, gaining experience with its products, distribution channels, and strategy. In his new position, he will collaborate with colleagues and partners to ensure the mutual meets customer needs while aligning with its values.

He has been in the role since 1 May, taking responsibility for the development and delivery of West Brom Building Society’s customer proposition. His remit includes increasing support for homeownership and saving, as well as supporting local communities.

Jonathan Westhoff, chief executive of West Brom Building Society, commented on the appointment, noting Madeley's customer focus and leadership. The appointment is described as reflecting the society’s commitment to developing internal talent.

For letting agents and inventory clerks, leadership changes at major building societies like West Brom may signal ongoing support for homeownership and community engagement, which can impact the wider UK property sector.