Editor's note: This brief was summarised by The Property AI Newsroom from a report by PropertyWire. Read the original article for full details.

Winkworth Appoints Oracle Group for UK and International PR Strategy

Winkworth, the estate agency franchise, has appointed The Oracle Group to oversee its public relations and communications strategy across both UK and international operations. The move is intended to enhance Winkworth’s national profile while maintaining a focus on the local expertise of its franchise offices.

The Oracle Group will support communications for Winkworth’s UK business, as well as its operations in Spain and the Asia-Pacific region. Founded in 2011, The Oracle Group specialises in property sector communications, including PR, content, digital marketing, social media, and event support.

Winkworth operates more than 100 independently owned offices across London, regional, and coastal markets. The business serves a registered community of approximately 175,000 buyers and tenants and has operated under a franchise model since the early 1980s.

The appointment comes at a time when estate agencies are increasingly focusing on digital communications strategies to reach potential buyers and investors. The Oracle Group will manage communications across all channels for the Winkworth network, which maintains operations in both domestic and international property markets.

This development reflects broader changes in the property sector, where agencies are adapting their business models and communications strategies to navigate evolving market dynamics.