YBS Names Amanda Bryden as Director of Distribution and Incoming MD of Accord
Market Updates

YBS Names Amanda Bryden as Director of Distribution and Incoming MD of Accord

By Dr. Priya Sharma, Property Markets Analyst · 25 August 2026 · 1 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by Mortgage Strategy. Read the original article for full details.

Yorkshire Building Society (YBS) has appointed Amanda Bryden as director of distribution and incoming managing director of Accord Mortgages. Bryden brings over 25 years of mortgage and intermediary leadership experience, having most recently worked at Lloyds Banking Group.

Bryden has also held senior roles at HSBC, Santander, and Coventry Building Society. She will succeed Jeremy Duncombe, who has led Accord since 2018. Duncombe will work closely with Bryden to ensure a smooth transition before retiring at the end of 2026, following his earlier announcement to consider portfolio opportunities.

YBS managing director of homes, Tom Simpson, highlighted Bryden's appointment as a significant move for the organisation, noting her experience and mandate to grow while maintaining broker relationships. Simpson also acknowledged Duncombe's contribution and his ongoing support during the transition period.

Bryden commented on Accord's strong identity and reputation among brokers, emphasising her focus on listening to brokers and colleagues, identifying areas for improvement, and developing propositions that address customers' changing needs.

This leadership change at Accord Mortgages may be of interest to UK letting agents and inventory clerks, as it signals ongoing commitment to broker partnerships and service development within the mortgage sector.


Source: Mortgage Strategy
About the author
Dr. Priya Sharma
Property Markets Analyst

Dr. Priya Sharma writes The Property AI's data-led coverage of UK property markets — rental indices, sold-price trends, mortgage flows, and regional analysis. Articles bylined Dr. Sharma cite ONS, Land Registry, Bank of England, and primary research data.

PhD Economics. Specialises in: ONS Index of Private Housing Rental Prices, Land Registry data, regional rental analysis, mortgage approvals trends.

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