Zoopla: Flats Offer Growing Value as Demand Falls
Lettings

Zoopla: Flats Offer Growing Value as Demand Falls

By Jordan Hale, Senior Lettings Editor · 12 August 2026 · 2 min read

Editor's note: This brief was summarised by The Property AI Newsroom from a report by The Negotiator. Read the original article for full details.

Zoopla: Flats Offer Growing Value as Demand Falls

Flats are providing 'growing value' in the UK property market as buyers continue to overlook them in favour of houses, according to Zoopla. Richard Donnell, Executive Director of Zoopla, stated that while demand for flats remains subdued, their value compared to houses is increasing.

Donnell noted that the market for flats is unlikely to improve quickly, as buyers are sensitive to both price and running costs, and supply remains high. However, he suggested that the relative value of flats means their prices are unlikely to fall significantly, even as buyers remain cautious.

Donnell also highlighted that greater awareness of the extra costs associated with owning a leasehold, along with government reforms, could help the flats market improve in the future. He pointed out that there is still demand for flats in high-value markets such as London, but uncertainty persists.

The trend of buyers favouring houses over flats has been influenced by the 'race for space' during the pandemic, with many people moving from urban to rural and coastal areas. Donnell observed that first-time buyers outside London are often bypassing flats and purchasing three-bedroom houses instead.

Leasehold Concerns and Reforms

Campaigners have raised ongoing concerns about leasehold ownership, describing it as a 'life sentence' despite government commitments to reform. Katie Kendrick OBE, Founder of the National Leasehold Campaign, criticised the pace and scope of progress on leasehold reform.

The government has announced new leaseholder protections, set to be implemented from next year, following the Leasehold and Freehold Reform Act 2024. These measures are intended to provide leaseholders with greater transparency around service charges and stronger powers to challenge unfair costs.

For letting agents and inventory clerks, these developments highlight the importance of understanding both the current market dynamics for flats and the evolving regulatory landscape around leasehold properties.


Source: The Negotiator
About the author
Jordan Hale
Senior Lettings Editor

Jordan Hale leads The Property AI's lettings coverage with a focus on UK rental legislation, agent compliance, and the day-to-day pressures facing letting agents. Articles bylined Jordan Hale combine current trade reporting with practical guidance for letting agents and inventory…

Specialises in: Renters' Rights Act, EPC regulations, tenancy deposit schemes, agent licensing, Right to Rent compliance.

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