Editor's note: This brief was summarised by The Property AI Newsroom from a report by The Negotiator. Read the original article for full details.
Zoopla Announced as Main Sponsor for Manchester Super Giants in 2026
Zoopla has been named the official front of shirt partner for the Manchester Super Giants during the 2026 season of The Hundred cricket competition. The property portal’s branding will appear on the playing shirts of both the men’s and women’s teams throughout the tournament.
The sponsorship aims to increase Zoopla’s national and local brand awareness over the summer, with a focus on reaching homeowners and movers. According to the announcement, more than half of The Hundred’s fan base is aged between 35 and 64, a demographic that aligns with Zoopla’s target audience.
The Zoopla logo made its debut on the Manchester Super Giants’ shirts on Thursday, 23 July, when the team began their campaign against London Spirit at Lord’s. The team’s first home match of the 2026 season is scheduled for Sunday, 26 July, at Emirates Old Trafford Cricket Ground against Birmingham Phoenix.
This partnership is part of Zoopla’s broader marketing strategy, which also includes television advertising in high-profile slots such as Love Island and Formula One. Tickets for The Hundred are now available to the public, and Zoopla will also be offering tickets to its customers across Britain.
The Manchester Super Giants’ squad features international cricket stars including Tom Moores, Jos Buttler, Smriti Mandhana, Aidan Markram, and Meg Lanning. The club’s Head of Commercial Growth, James Young, stated that The Hundred provides an opportunity to engage with a younger, family-oriented audience, which was a key factor in Zoopla’s decision to partner with the team.
For UK letting agents and inventory clerks, Zoopla’s increased visibility through this sponsorship may further strengthen its position as a leading property portal, potentially impacting brand recognition among clients and customers in the property sector.
Source: The Negotiator